International Trade & Marketing

Introduction

This exchange project will involve an online introduction element over four weeks, followed by a two-week stay in Ireland (in Tullamore, Co Offaly).

During your two weeks in Ireland, you will attend lectures/classes/workshops where our teachers will be there to help you. You will visit some companies in Co Offaly. You will also have some opportunities to experience some Irish social and cultural activities.  This will allow you to broaden your horizons and develop an understanding of a different European culture.

In this module you will learn about international trade and marketing. You will work in international teams where you will develop knowledge and skills in the application of marketing strategies to a real-life international scenario.

TitleInternational Trade & Marketing
DescriptionYou will learn about economic theory in relation to International and the marketing environment. You will develop skills in marketing strategies  and learn how to apply them to an international scenario.
Learning outcomesAfter following this module, You will be able to: (skills) Communicate in English using visual aidsCollaborate with international studentsCarry out research on global marketing activitiesResearch economic theory   You will know more about: (knowledge) The field of economics and marketing in Ireland and your own countryThe economic aims of government in relation to unemployment, inflation, International trade and economic growth in another countryHow marketing objectives can be achievedAdvertising and promotion creativity and design the benefits of an international perspective on marketing products   You will gain (competences or attitude): An open mindConfidence to take appropriate action(s)Communication skills – (reading, writing, speaking, listening) IT SkillsTeamworking skillsRemote working skillsPresentation skillsResearch skillsCollaboration skills    
School: Responsible teacher: E-mail:To be completed by the sending school
School: Responsible teacher: E-mail: 
School: Responsible teacher: E-mail: 

 Detailed program

Preparation (Virtual/online/at home)Over 4-week period (online) – 1 hour per week Exchange (via email or team chat) personal details with the other EU students (name, age, hobbies, studies, where you live etc). Research 1 Irish/Dutch/Finnish company/business (location, product/service, employee numbers etc) & present your findings Complete research on your own country (population, language, location, current rates of unemployment, inflation and economic growth forecasts.    
Week 1Day 1: Day 2: Day 3-5: (in allocated international groups)
Week 2    Day 1: Day 2: Day 3-4  
Evaluation    DAY 5:
Assignment 1Orientation
GoalDigital Introduction (pre-visit) over 4 weeks
ActivitiesExchange (via email or team chat or recorded video) personal details with the other EU students (name, age, hobbies, studies, where you live etc).
ResultMeet students (virtually) from host country
Assignment  Presentation: Brief introduction to an Irish/Dutch/Finnish business/company (who they are, where are they located and what do they produce)
TheorySoft skills (presentation/communication/teamworking/collaboration)
Assignment 2Research & Preparation
GoalLearn to plan, research and prepare
ActivitiesVisit & research an Irish company research on international trade research on global marketing (exporting, joint venture or direct investment)
ResultImprove planning, research & collaboration skills
Assignmentresearch an Irish company explore the international trade system research & explore how an Irish company/product might enter the Dutch/Finnish market identify factors/challenges this company might face when deciding whether to sell a new product on the international market
TheoryEconomics:  economic aims of each country’s government Marketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives
Assignment 3Primary Research
GoalLearn how to carry out primary research
ActivitiesCreation of a team primary research instrument in 2/3 languages & gather primary data 
ResultPrimary Research Instrument
Assignmentcreate a primary research instrument (in two/three languages) that gathers information about an Irish company/product to help you design a marketing promotion for one product/service 
TheoryMarketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives
Assignment 4Realisation
GoalCreate a collaborative team report
ActivitiesReport writing based on research from Week 1
ResultBusiness Report (collaborative)
Assignmentprepare a collaborative team business report that: Gives a brief overview of Ireland/Finland/The Netherlands Explains the international trade system Provides a brief background on an Irish company & identifies some factors they may face when deciding whether to go international with a new product Explain how this company might enter an international market
TheoryEconomics: economic aims of each government Marketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives
Assignment 5Global Marketing Plan
GoalCreate a global marketing programme
ActivitiesApplication of a marketing model Create a marketing budget (excel)
ResultMarketing promotion (in relevant languages) Budget
Assignment
TheoryMarketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives
Assignment 6Evaluation/Reflection
GoalReflection on module
Activitiesprepare a team reflection on your experience of the module, what you learned, what you liked and identify any challenges you faced
ResultEvaluation of module
AssignmentGroup/team presentation: reflection/evaluation on experience
TheoryPersonal development, team formation stages, teamwork

Resource kit

Economics:

Entering International Markets https://youtu.be/9t61OlAIdDc

Marketing:

PEST analysis https://www.businessballs.com/strategy-innovation/pest-pestle-steeple-market-analysis-tool/

STP Marketing module: https://youtu.be/0srjdRDh99Y

Project Company website:

Tullamore Dew website https://www.tullamoredew.com/en-gb/