International Trade & Marketing
Introduction
This exchange project will involve an online introduction element over four weeks, followed by a two-week stay in Ireland (in Tullamore, Co Offaly).
During your two weeks in Ireland, you will attend lectures/classes/workshops where our teachers will be there to help you. You will visit some companies in Co Offaly. You will also have some opportunities to experience some Irish social and cultural activities. This will allow you to broaden your horizons and develop an understanding of a different European culture.
In this module you will learn about international trade and marketing. You will work in international teams where you will develop knowledge and skills in the application of marketing strategies to a real-life international scenario.
| Title | International Trade & Marketing | |
| Description | You will learn about economic theory in relation to International and the marketing environment. You will develop skills in marketing strategies and learn how to apply them to an international scenario. | |
| Learning outcomes | After following this module, You will be able to: (skills) Communicate in English using visual aidsCollaborate with international studentsCarry out research on global marketing activitiesResearch economic theory You will know more about: (knowledge) The field of economics and marketing in Ireland and your own countryThe economic aims of government in relation to unemployment, inflation, International trade and economic growth in another countryHow marketing objectives can be achievedAdvertising and promotion creativity and design the benefits of an international perspective on marketing products You will gain (competences or attitude): An open mindConfidence to take appropriate action(s)Communication skills – (reading, writing, speaking, listening) IT SkillsTeamworking skillsRemote working skillsPresentation skillsResearch skillsCollaboration skills | |
| School: Responsible teacher: E-mail: | To be completed by the sending school | |
| School: Responsible teacher: E-mail: | ||
| School: Responsible teacher: E-mail: | ||
Detailed program
| Preparation (Virtual/online/at home) | Over 4-week period (online) – 1 hour per week Exchange (via email or team chat) personal details with the other EU students (name, age, hobbies, studies, where you live etc). Research 1 Irish/Dutch/Finnish company/business (location, product/service, employee numbers etc) & present your findings Complete research on your own country (population, language, location, current rates of unemployment, inflation and economic growth forecasts. |
| Day 1: Day 2: Day 3-5: (in allocated international groups) | |
| Week 2 | Day 1: Day 2: Day 3-4 |
| Evaluation | DAY 5: |
| Assignment 1 | Orientation |
| Goal | Digital Introduction (pre-visit) over 4 weeks |
| Activities | Exchange (via email or team chat or recorded video) personal details with the other EU students (name, age, hobbies, studies, where you live etc). |
| Result | Meet students (virtually) from host country |
| Assignment | Presentation: Brief introduction to an Irish/Dutch/Finnish business/company (who they are, where are they located and what do they produce) |
| Theory | Soft skills (presentation/communication/teamworking/collaboration) |
| Assignment 2 | Research & Preparation |
| Goal | Learn to plan, research and prepare |
| Activities | Visit & research an Irish company research on international trade research on global marketing (exporting, joint venture or direct investment) |
| Result | Improve planning, research & collaboration skills |
| Assignment | research an Irish company explore the international trade system research & explore how an Irish company/product might enter the Dutch/Finnish market identify factors/challenges this company might face when deciding whether to sell a new product on the international market |
| Theory | Economics: economic aims of each country’s government Marketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives |
| Assignment 3 | Primary Research |
| Goal | Learn how to carry out primary research |
| Activities | Creation of a team primary research instrument in 2/3 languages & gather primary data |
| Result | Primary Research Instrument |
| Assignment | create a primary research instrument (in two/three languages) that gathers information about an Irish company/product to help you design a marketing promotion for one product/service |
| Theory | Marketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives |
| Assignment 4 | Realisation |
| Goal | Create a collaborative team report |
| Activities | Report writing based on research from Week 1 |
| Result | Business Report (collaborative) |
| Assignment | prepare a collaborative team business report that: Gives a brief overview of Ireland/Finland/The Netherlands Explains the international trade system Provides a brief background on an Irish company & identifies some factors they may face when deciding whether to go international with a new product Explain how this company might enter an international market |
| Theory | Economics: economic aims of each government Marketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives |
| Assignment 5 | Global Marketing Plan |
| Goal | Create a global marketing programme |
| Activities | Application of a marketing model Create a marketing budget (excel) |
| Result | Marketing promotion (in relevant languages) Budget |
| Assignment | |
| Theory | Marketing: marketing management segmentation strategies; the role of advertising and promotion; international marketing perspectives |
| Assignment 6 | Evaluation/Reflection |
| Goal | Reflection on module |
| Activities | prepare a team reflection on your experience of the module, what you learned, what you liked and identify any challenges you faced |
| Result | Evaluation of module |
| Assignment | Group/team presentation: reflection/evaluation on experience |
| Theory | Personal development, team formation stages, teamwork |
Resource kit
Economics:
Entering International Markets https://youtu.be/9t61OlAIdDc
Marketing:
PEST analysis https://www.businessballs.com/strategy-innovation/pest-pestle-steeple-market-analysis-tool/
STP Marketing module: https://youtu.be/0srjdRDh99Y
Project Company website:
Tullamore Dew website https://www.tullamoredew.com/en-gb/