In this module about building website in companies, students will build/imitate in a preprogramed and protected school environment WordPress website for a company in the Netherlands. The students are given a tour of the company by the owner/client. The students have to translate a corporate identity/core values to a in a website based on the latest trends and developments. There are guest speakers who provide master classes. The students search and analyses trends, devises solutions for the website and build the imitate website in WordPress for the client.
The student works on the following questions from the client:
• What are the latest trends and developments in website design?
• What does the website (homepage, contact and 1 other page) look like based on the latest trends?
• Which keywords for the website are interesting?
The students work together with Dutch students but each build an individual website. In this way they can take personal preferences into account and show whether they can apply the trends they found/heard. The manual describes the contents of the program. Website hosting is not affected and must be arranged bij de teacher. For more information, please contact the responsible teacher.
|Title||Website building in companies|
|Learning outcomes||After following this module, You are able to (skills) Communicate in EnglishAnalyse a complex problemCooperate with other students from another countryCooperate with students from another educational disciplinePerform an external analysisApply basic conversion optimalization on the websiteTranslate a corporate identity/core values into a websiteBuild a website based on cultural differences You know more about: (knowledge) The field of (marketing, social care, etc)Creating contentEducation in another countryResearch into cultural differences in online sales?Know the basic techniques of WordPressKnow basis techniques of conversion optimization on the websiteTo translate an corporate identity/core values into a websiteKnow the influence of cultural difference in online sales You gained (competences or attitude): An open mindMore courage to take actionOnline communication skills|
|School: Responsible teacher: E-mail:||Graafschap College Niels Hebbink firstname.lastname@example.org|
|School: Responsible teacher: E-mail:||Graafschap College Marc Karnebeek email@example.com|
|Preparation (Virtual/at home)||4 week online programme with student’s entire class|
1 hour per week – with whole class(s) – can be recorded/shared[HN1] Task 1: Exchange (via email or team chat) personal details with the other EU students (name, age, hobbies, studies, where you live etc). Icebreaker 1: (prior to first online meeting) Each student individually writes & shares a 6-word story (post in Teams) about themselves with 1 picture of an object, place or person that is meaningful or important to them Icebreaker 2: Using Teams, in allocated mixed groups, ask students to identify and list 3 things they have in common & name 1 thing unique to each student in the group (can be anonymous). Results can be shared (& saved) on Whiteboard Task 2: In own country team, research 1 website of a company in the Netherlands, Ierland or Finland Task 3: present their findings from Task 2 (recorded) Task 4: For visiting students only:
|Week 1||Physical visit to the Netherlands: Day 1, Icebreaker(s) in class Getting to know the class by doing introductiongames, for exampel Mentimeter or Kahoot.it. Mentimeter – including general questions such as favourite song, hobbies, part-time job etc. Interspersing these insights, if appropriate, during the module may help the student feel a greater sense of being ‘seen’ in the class and foster engagement. The Dutch students present themselves and the region with a short introductions. Day 2-5 Education programme, WordPress, website, corporate identity, Working with Canva Pro. Visiting the companies and education programme at school|
|Week 2||Physical visit to the Netherlands: Day 1-4 Education programme, WordPress, website, corporate identity, Working with Canva Pro Day 5 Presentation of the website to the company|
|Evaluation||An evaluation of the website produced bij the students An evaluation of the participation in the project|
|Goal||Digital Introduction (pre-visit) over 4 weeks exploring the project|
|Activities||Have contact with the class abroad in a short online meeting via MSTeams.|
Exchange (via email or team chat or recorded video) personal details with the other EU students (name, age, hobbies, studies, where you live etc). The student will be invited by the teachers. The teacher will briefly explain the purpose of the meeting. The student will receive instructions for the online meeting in advance. The student also hears which Dutch company he/she will be assigned to.
|Result||The students receive a presentation with last year’s results. The students are told which company they can build a website for. Then they briefly meet the students in the class.|
|Assignment||Presentation: Brief introduction to an Irish/Dutch/Finnish business/company (who they are, where are they located and what do they produce) (recorded)|
|Theory||Soft skills (presentation/communication)|
|Goal||Start with the project|
|Activities||Read the assignments Have contact with the class abroad (follow the lessons) Visiting the company Research into cultural differences in trends and developments in website design?|
|Result||Have contact with the class abroad (follow the lessons) Can write or name the latest trends and developments in website design? Research into cultural differences in trends and developments in website design? The student knows the company and the name the corporate identity / core values? The student makes a moodboard for the corporate identity / core values?|
|Assignment||Presenting the moodboard corporate identity / core values|
|Theory||Search for trends and developments Corporate identity / core values|
|Goal||Do student know what identity/core values are and can they apply them on the website|
|Activities||Have contact with the class abroad (follow the lessons) Can extract the corporate identity/core values from the companyvisit. Can draw the structure of the website on paper with three conversion optimizations|
|Result||A structure for a homepage, contactpage and other page The students motivate how the latest trends and developments in website design are integrated|
|Assignment||A test design of the website|
|Theory||Key elements for a website How to start with a website|
|Goal||Start building a website and writing a blog about cultural differences in online sales?|
|Activities||Have contact with the class abroad (follow the lessons) Start building a homepage, contactpage and other page Create images in Canva Pro|
|Result||Writing a blog about cultural differences in online sales?|
|Assignment||In the end with a rubrics|
|Theory||How to build a homepage, contactpage and other page|
|Goal||Students make a website with: Homepage, contactpage and 1 other page) Three basic conversion optimisation Translating the corporate identity / core values to the website|
|Activities||Have contact with the class abroad (follow the lessons) Create a website Guest speaker with information about conversion optimalisation Create images in Canva Pro|
|Result||Students make a website with: Homepage, contactpage and 1 other page) Three basic conversion optimisation Translating the corporate identity / core values to the website Writing a blog about cultural differences in online sales?|
|Assignment||presents the assignment to the client|
|Assignment 6||Evaluation of the project|
|Goal||Reflection on module|
|Activities||Students will prepare a team reflection on their experience of the module, what they learned, what they liked and what were the challenges for them Students complete evaluation|
|Assignment||Group/team presentation: Reflection/evaluation on experience (record)|
|Theory||Personal development, team formation stages, teamwork|
|Goal||Share outcomes of the module with internal and external parties|
|Activities||Employees portal, students portal, local press, sharing results in different teams, social media|
|Result||Raise awareness of programme availability|